My first thought is that it is very user friendly and a good user experience.
The app will take you through the setup of Highlight – first give an intro to what highlight is: an app that will notify you if your friends are nearby but also to connect you to new people in your area you might find interesting (hmm, might take a while for it here in small town Aarhus…).
Then you’re asked to invite some friends – unfortunately you have to send them a text message – costly if you and your friends are not on wifi – cool if you are!
When you’ve gone through the intro, you’re asked to close down the app and go have some fun IRL – which is kind of cool. Especially for us geeks, who are not quite sure what the real life really is (fortunately the app have suggestions like “play kickball or form a dance crew”).
In order to use the app you need to turn on notifications – I really don’t like that.
Update 16/3 2012: You get a notification everytime someone with the same interests as you are in the area. The interests data are pulled from Facebook pages you have 'liked'. After I had been using it for a day I got a message from someone I didn't know. The message function works like a chat, so you can only send short messages - like sms messages. I don't know how valuable this app really is. Yes, it's nice to meet new people, but it's kind of over my limits to chat with some random person.
I talked the Lori Schwartz about it at SXSW and she is using Banjo - a similar app. She was chatting with an interesting Social Media 'celebrity' about a talk at the conference and thought it was very useful. I understand that it's great to get in contact with people you have something academically in common with, so I would use this app as a business networking tool and not an app for random chit chat.
What do you think about Highlight / Banjo?
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